10 of the Best GPS Fleet Trackers in 2024
In this blog, we’ve reviewed five OBD-integrated GPS trackers and five iOS/Android GPS trackers for you to consider.
Managing a fleet of vehicles is one of the toughest parts of being an owner or manager. Few other jobs involve having a large portion of a company's most valuable assets out on the road with such limited control.
While you need to trust your drivers to protect your vehicles, proactive steps are essential for ensuring fleet safety. The cost of GPS fleet tracking solutions has significantly decreased with advancements in smartphone technology and the widespread adoption of GPS in everyday devices.
Previously, installing and calibrating tracking devices in your vehicles required hiring a technology solutions business. They often integrated tracking devices with on-site software at your depot or yard.
However, technology has transformed in the past decade. With the widespread adoption of GPS-enabled smartphones and cloud hosting, GPS tracking for trucks, vans, and cars is no longer prohibitively expensive.
In this blog, we’ll explore 10 different tracking solutions, including high-end enterprise solutions and cost-effective smartphone-based apps for fleet managers on a budget.
OBD GPS Fleet Trackers vs. Android & iOS Smartphone GPS Trackers
5 of the Best OBD GPS Fleet Trackers
5 of the Best Mobile App GPS Fleet Trackers
Selecting the Best GPS Fleet Tracking System for Your Business
OBD GPS Fleet Trackers vs. Android & iOS Smartphone GPS Trackers
When choosing a fleet tracking solution, you need to decide whether to install GPS trackers in your vehicles or rely on mobile-based GPS tracking using drivers' phones.
Standalone GPS devices that fit directly to vehicles' OBD (On-Board Diagnostics) ports are the industry standard. However, advances in GPS technology have made Android and iOS options more attractive to savvy fleet managers in recent years.
SmartRoutes Fleet Traacking Software
Streamline your entire delivery process, all from one platform
In this blog, we’ve reviewed five OBD-integrated GPS trackers and five iOS/Android GPS trackers for you to consider.
Key Considerations:
1. Upfront and Recurring Costs
With increased costs in the transport industry, fleet managers are scrutinizing every line item to ensure it delivers value.
- OBD GPS Trackers: Hardwired GPS trackers, typically concealed from plain sight and directly connected to your vehicle's battery, usually range from $250 to $350. DIY installation can be as low as $20. However, there's often a monthly subscription fee for tracking software. For example, Verizon HUM costs $5 per vehicle/month for the service and $3 per vehicle/month for renting the devices. This can add up significantly for larger fleets.
- Android and iOS GPS Tracking Apps: These can be as cheap as $3 per month from app stores. They are more susceptible to drivers turning them off and lack additional functionality, but they offer a cost-effective and fast solution for basic tracking needs.
2. Data Requirements from the Trackers
- Simple Tracking Needs: If you only need to keep tabs on your fleet's whereabouts, a mobile-based app or a simple GPS tracker from Amazon (around $30-40) might suffice.
- Advanced Data Needs: For fleets with more than a few vehicles, consider GPS trackers that provide additional data like vehicle maintenance requirements, remote immobilization/shutdown, and driver behavior analytics. Comprehensive solutions like Verizon Connect GPS Fleet Tracking Software offer these features.
3. Customer Service for Deliveries
For last-mile or home delivery businesses, GPS tracking can enhance customer service.
SmartRoutes Features:
- Live tracking of the delivery fleet
- Live fleet tracking through a customer portal
- Live package tracking with accurate ETD for end customers
Pretty impressive for a tracking solution that doesn’t require installation or maintenance, right?
While many fleet operators who approach us are initially only concerned with tracking the fleet for safety and peace-of-mind, the benefits of the features above quickly become a key advantage for their business.
With the delivery landscape more competitive and consumers more demanding than ever before, it makes sense to use your tracking solution as leverage to set yourself apart from competitors.
5 of the Best OBD GPS Fleet Trackers
1. HUM by Verizon
- Best for: Individual drivers and small to medium-sized fleets.
- Features: Vehicle diagnostics, GPS location tracking, speed/location alerts, stolen vehicle assistance, in-vehicle Wi-Fi hotspot.
- Pros: Comprehensive tracking and diagnostics.
- Cons: Aimed at consumer use, may lack advanced features for larger operations.
- Pricing: Varies based on plan and features.
2. Michelin Connected Fleet
- Best for: Medium to large fleets.
- Features: Real-time GPS tracking, driver behavior monitoring, maintenance scheduling, fuel card integration.
- Pros: Enhances safety and efficiency with detailed monitoring.
- Cons: Complex pricing, potentially high costs for smaller fleets.
- Pricing: Custom quotes based on fleet size and features.
3. LandAirSea SYNC GPS
- Best for: Small to medium fleets.
- Features: Real-time tracking, geo-fencing, easy plug-and-play installation, historical route playback.
- Pros: Affordable and easy to install.
- Cons: Limited advanced features.
- Pricing: Lower cost, with month-to-month service plans.
4. Samsara
- Best for: Comprehensive fleet management.
- Features: Real-time tracking, HD dash cams, ELD compliance, maintenance alerts.
- Pros: Extensive safety, compliance, and efficiency features.
- Cons: Higher costs, lack of pricing transparency.
- Pricing: Custom quotes based on needs and fleet size.
5. Matrack GPS Fleet Tracking Devices
- Best for: Scalable solutions for various fleet sizes.
- Features: Real-time tracking, driver behavior monitoring, maintenance schedules, asset tracking.
- Pros: Scalable and versatile.
- Cons: Complex initial setup.
- Pricing: Flexible plans based on vehicles and features.
5 of the Best Mobile App GPS Fleet Trackers
1. SmartRoutes
- Best for: Logistics and delivery companies.
- Features: Automated route planning, live package tracking, customizable notifications, proof of delivery.
- Pros: Enhances efficiency and customer satisfaction.
- Cons: May require system integration for full functionality.
- Pricing: Packages starting at $26/month for Standard, $44/month for Premium, and custom pricing for Enterprise.
2. Teletrac Navman Mobile
- Best for: Medium to large fleets.
- Features: Real-time tracking, driver behavior monitoring, compliance management, fuel management.
- Pros: Robust tracking, compliance, and safety features.
- Cons: Higher cost and complexity.
- Pricing: Custom quotes based on fleet size and features.
3. OnTrac
- Best for: Small to medium-sized delivery companies.
- Features: Real-time tracking, delivery scheduling, customer notifications, eCommerce integration.
- Pros: Streamlines operations and improves customer communication.
- Cons: May lack advanced features for larger enterprises.
- Pricing: Competitive pricing for small and medium businesses.
4. MyCarTracks GPS Location & Mileage Tracker
- Best for: Small businesses and individual users.
- Features: Real-time tracking, mileage reporting, geofencing, customizable alerts.
- Pros: Affordable and user-friendly.
- Cons: Limited advanced features.
- Pricing: Cost-effective plans with flexible options.
5. NetTrack Mobile App
- Best for: Mobile-centric fleet tracking.
- Features: Real-time tracking, driver behavior monitoring, maintenance scheduling, fuel management.
- Pros: Comprehensive tracking with mobile accessibility.
- Cons: May require integration for full capabilities.
- Pricing: Customizable pricing based on vehicles and features.
If you think that an iOS or Android-based solution is right for your fleet tracking needs, you can check out a more comprehensive review some other solutions:
Selecting the Best GPS Fleet Tracking System for Your Business
Choosing the right GPS fleet tracking solution depends on your business needs, budget, and desired features. OBD GPS trackers offer robust data collection but come with higher costs and installation requirements. Mobile-based GPS tracking apps provide a cost-effective, flexible alternative, especially suited for smaller fleets or basic tracking needs.
Evaluate the upfront and recurring costs against the benefits and features each solution offers. Whether you need advanced analytics, driver behavior monitoring, or simple location tracking, there is a solution to meet your needs. By investing in the right GPS fleet tracker, you can enhance fleet safety, improve operational efficiency, and provide better service to your customers.
Ultimately, the choice will depend on your specific business objectives and the scale of your fleet. Regardless of the path you choose, implementing a GPS tracking system is a proactive step towards better fleet management and operational success in 2024.
Need Expert Advice on Fleet Tracking Solutions?
At SmartRoutes, we've built one of the world's most comprehensive delivery management software solutions. Fleet tracking is one of our features, and we have experience integrating with most leading GPS tracking solutions on the market.
We can help you decide whether you need OBD-integrated GPS trackers for an enterprise fleet or a mobile app-based solution. Contact us to begin tracking your fleet in a way that suits you today, but first why not try out our solution for FREE for the next 7 days? Sign up today!
Frequently asked questions
1. What is GPS Fleet Tracking?
GPS fleet tracking is a technology solution that uses GPS (Global Positioning System) to monitor and manage a fleet of vehicles in real-time. It involves installing GPS tracking devices or using smartphone apps to collect and transmit data on vehicle locations, speed, and routes. This technology helps fleet managers enhance safety, improve efficiency, reduce costs, and ensure regulatory compliance by providing detailed insights into vehicle performance and driver behavior.
2. What Features Should I Look for in a GPS Tracking Solution for My Fleet?
When selecting a GPS tracking solution, consider the following features:
- Real-Time Tracking: Enables live monitoring of vehicle locations and movements.
- Geofencing: Sets virtual boundaries and alerts customers when the driver is almost at their location.
- Reporting and Analytics: Offers detailed reports on vehicle usage, driver performance, and other key metrics to support decision-making.
- Integration Capabilities: Integrates with other systems such as CRM, ERP, and route planning software for a seamless workflow.
- Mobile Accessibility: Provides access to tracking data via mobile apps for on-the-go monitoring.
- Customer Service Features: Enhances customer satisfaction with real-time tracking and delivery updates.
3. Can Smartphone GPS Apps Provide the Same Level of Tracking as Traditional OBD GPS Devices?
Smartphone GPS apps offer a convenient and cost-effective alternative to traditional OBD GPS devices, but there are differences:
- Ease of Installation: Smartphone apps are easy to install and use, often requiring just an app download and minimal setup.
- Cost: Apps are generally cheaper, with some available for a low monthly fee or even free.
- Functionality: While apps provide basic tracking and some advanced features like geofencing and route planning, they may lack the comprehensive data and advanced functionalities of OBD devices, such as detailed vehicle diagnostics and driver behavior analytics.
- Battery Life: Smartphone apps rely on the phone’s battery, which may limit their operational time compared to OBD devices that are powered by the vehicle’s battery. To help you choose reliable devices for your delivery drivers, we’ve compiled a guide of our top 4 recommended smartphones, known for their durability and extended battery life, making them ideal for long hours on the road.
4. How Can GPS Tracking Improve Customer Service for Delivery and Logistics Companies?
GPS tracking can significantly enhance customer service in delivery and logistics through:
- Real-Time Tracking: Customers can receive live updates on their deliveries, enhancing transparency and trust.
- Automated Notifications: Automated alerts keep customers informed about their delivery status, including estimated time of arrival (ETA), delays, or issues.
- Proof of Delivery: Digital proof of delivery, such as signatures or photos, can be captured and shared instantly, streamlining the delivery process and reducing disputes.
- Route Optimization: Advanced route planning features minimize travel time and fuel consumption, ensuring timely deliveries and improving overall efficiency.
- Enhanced Communication: Easy communication tools allow customers to contact drivers directly for real-time updates or to resolve issues quickly.
- Performance Insights: Detailed analytics help logistics companies identify and address service gaps, improving overall service quality and customer satisfaction.
These features collectively help logistics companies differentiate themselves, enhance operational efficiency, and provide a superior customer experience.
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Michael Santry
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