Privacy Policy

This Privacy Policy governs the manner in which Smart Routes collects, uses, maintains and discloses information collected from users (each, a "User") of the smartroutes.io website ("Site"). This privacy policy applies to the Site and all products and services offered by Smart Routes.


GDPR Compliance

Smart Routes is committed to ensuring the security and protection of the personal information we process, and to providing a compliant and consistent approach to data protection. We are GDPR (General Data Protection Regulation) compliant and adhere to the principles set out under EU Regulation 2016/679.

Lawful Basis for Processing

We will only collect and process personal data where we have a lawful basis to do so. This includes processing based on your consent, the performance of a contract, compliance with a legal obligation, or our legitimate business interests.

Your Rights Under GDPR

As a data subject under the GDPR, you have the following rights:

  • Right of Access – You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification – You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • Right to Erasure – You have the right to request the deletion of your personal data where there is no compelling reason for its continued processing.
  • Right to Restriction of Processing – You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability – You have the right to receive your personal data in a structured, commonly used and machine-readable format and to transmit it to another controller.
  • Right to Object – You have the right to object to the processing of your personal data where we are relying on legitimate interests as our lawful basis.
  • Rights related to Automated Decision-Making – You have the right not to be subject to a decision based solely on automated processing where it produces a legal or similarly significant effect on you.

To exercise any of these rights, please contact us at info@smartroutes.io. We will respond to your request within 30 days.

Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required by law. When your data is no longer needed, it will be securely deleted or anonymised.

Data Transfers

Where we transfer personal data outside of the European Economic Area (EEA), we ensure that appropriate safeguards are in place in accordance with GDPR requirements, such as Standard Contractual Clauses approved by the European Commission.

Data Protection Officer

If you have any concerns about how we handle your personal data, you may contact us directly at info@smartroutes.io. You also have the right to lodge a complaint with your local data protection supervisory authority at any time.


Personal Identification Information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, email address and credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.

Web Browser Cookies

Our Site may use "cookies" to enhance User experience. The web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Android App Location Data

If you have consented for SmartRoutes to access your location data then the location of your device will be tracked. The purpose of this is to allow the system to re-optimise routes from your current location. If SmartRoutes does not know your location then we will not be able to create an improved route. Furthermore, location data will be used to allow the user to view reports on the platform showing the route taken versus the proposed route. Additional analysis is also available for which the location of the device is required. This data is not sold or shared with any third parties.

How We Use Collected Information

Smart Routes may collect and use Users' personal information for the following purposes:

To improve customer service

Information you provide helps us respond to your customer service requests and support needs more efficiently.

To personalise user experience

We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

To process payments

We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

To send periodic emails

We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures.

We never store passwords in our database; they are always encrypted and hashed with individual salts.

This site is protected by reCAPTCHA from Google.

Sharing Your Personal Information

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Changes to This Privacy Policy

Smart Routes has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, your dealings with this site, or wish to exercise any of your GDPR rights, please contact us at: info@smartroutes.io

Last updated: March 2026