About Us | SmartRoutes

Where it all Began

David and Blake Walsh founded SmartRoutes in 2018, with a vision to make fleet management and route planning affordable for businesses of all sizes.

They saw an opportunity to leverage emerging technologies to offer powerful solutions at a fraction of the cost charged by competitors.

Their idea quickly took off, with SmartRoutes serving industries like furniture, logistics and couriers.

Today, SmartRoutes supports over 700 customers in 20 countries, helping businesses streamline operations and cut costs with innovative route planning.

Our Growth & Impact

Founded in 2018, SmartRoutes quickly gained traction in the delivery industry, serving businesses in furniture, courier, and logistics sectors.

SmartRoutes has expanded its reach to 20 countries, with over 700 customers relying on our platform.

Our innovative solutions have consistently been praised for driving efficiency and reducing costs across industries.

CEO David Walsh
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David is CEO of SmartRoutes and has deep knowledge of web development and platform creation from his previous work with PSI Mobile and Research International. David is an expert in the engineering requirements for efficient last-mile operations and works at the forefront of efforts to reduce carbon emissions.
COO Blake Walsh
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Blake Walsh is co-founder and COO of SmartRoutes. He has extensive experience in business analysis, consultancy and project management having worked with Deloitte, RBS Banking Global and Apple Inc. Blake brings to the team a business analyst's approach and the ability to manage the various stages of high-growth start-ups. When he is not solving last-mile problems Blake is a keen sailor and can be found tacking through choppy waters in Cork harbour.
Marketing Executive Caroline Hassett
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Caroline is marketing executive at SmartRoutes. She has a Bachelors in Economics and Geography and a Masters in Management and Marketing from University College Cork. With a passion for driving growth, she likes to keep up to date with all things marketing. Having worked in a variety of industries, she particularly enjoys content creation and likes to dabble in a bit of design.
FULL STACK DEVELOPER Kyle Williamson
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Kyle is a full-stack developer with a passion for software architecture and new technologies. He has extensive experience in web, cloud and JavaScript web applications. He maintains personal projects and volunteer roles with organizations such as CoderDojo and 100Minds.
SALES EXECUTIVE Ryan Toohey
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Ryan is a self-motivated sales, customer service and operational professional. Throughout his career, has developed excellent sales, customer service and account management skills. Ryan's experience in sales has driven him to strive towards and never fear targets in ever evolving environments and markets. Outside of his professional life, Ryan is a GAA and fitness fanatic, actively competing in both hurling and CrossFit.
BUSINESS DEVELOPMENT James De Burca
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With a background in business development and a strong track record in a number of other customer-centric roles, James brings a dynamic approach to building client relationships. Passionate about delivering solutions that drive efficiency, they thrive on understanding customer needs and helping prospects find a solution that fits. Outside of work, James is a regularly up hills or in the sea and is a big theatre fan.
FRONT-END DEVELOPER Kieran Horgan
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Kieran is a front-end developer. He has experience with various web technologies and has received industry awards in website design for his personal portfolio. Kieran also specializes in algorithm design and analysis, helping to optimize Smartroutes' vehicle routing algorithm.
BACK-END DEVELOPER Darragh Elbel
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Darragh is a Graduate Developer at SmartRoutes, having graduated from MTU Kerry. He focuses on integrations, APIs, and backend development, helping to enhance the platform’s functionality. Outside of work, Darragh enjoys hiking, with the stunning landscapes of Kerry right on his doorstep.